One of the most commonly used phrases that is easy to say but difficult to live!
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What keeps most Programme Directors awake at night? How to get to Number 1, in their market, or how to stay at Number 1 is the obvious answer.
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A commercial for Fish Fingers ushered in the opening of LBC in London and set the seal on what Commercial Radio was to stand for in Great Britain. Two words “Commercial Radio” and the word “Commercial” come’s first, so some things never change!
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We launched it in 23 weeks from a blank sheet of paper to going on air, which was a bit of a rush so we didn’t get everything right first time. However, we got more right than we got wrong, because it turned out to be the most successful regional radio launch in the UK and has never been bettered.
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